I think you could really use a session with a case coach. I get the impression you're a "peak information overload". Meaning you've absorbed a lot of different frameworks, concepts, etc. and you're trying to turn this information into a formula/procedure.
This is a dangerous approach!
Also, please note: is it automatically an internal issue if competitors are not facing a volume drop? Maybe they've lowered prices because of an external shock, and as a result their volumes have remained steady.
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This short answer to your quesiton is: It depends. What do you think makes sense based on the context you know?
For Q#2: Does it matter if you "miss" client and competition if they're not a root problem? And, what questions do you need to ask to figure out if they are or aren't?
3) It's not about asking tons of questions. It's about thinking about which ones will most likely (and logically) get you to your answer. Be targeted.
4) All this means is thinking about the problem.
For example, 1) Could this be caused by a drop in customer demand? To find out, do we have info on any market shifts (recession, regulation) or customer preference changes? If the size of the pie isn;t shrinking then
2) Could this be due to competition? To find out, do we know if they've been gaining market share at our expense? If this isn't because of competition or customer changes, then
3) Is it because of us? To find out, have we done (or not done) something recently that was bad? What products do we sell and which ones have seen declines?
I think you could really use a session with a case coach. I get the impression you're a "peak information overload". Meaning you've absorbed a lot of different frameworks, concepts, etc. and you're trying to turn this information into a formula/procedure.
This is a dangerous approach!
Also, please note: is it automatically an internal issue if competitors are not facing a volume drop? Maybe they've lowered prices because of an external shock, and as a result their volumes have remained steady.
________________________________________________________________
This short answer to your quesiton is: It depends. What do you think makes sense based on the context you know?
For Q#2: Does it matter if you "miss" client and competition if they're not a root problem? And, what questions do you need to ask to figure out if they are or aren't?
3) It's not about asking tons of questions. It's about thinking about which ones will most likely (and logically) get you to your answer. Be targeted.
4) All this means is thinking about the problem.
For example, 1) Could this be caused by a drop in customer demand? To find out, do we have info on any market shifts (recession, regulation) or customer preference changes? If the size of the pie isn;t shrinking then
2) Could this be due to competition? To find out, do we know if they've been gaining market share at our expense? If this isn't because of competition or customer changes, then
3) Is it because of us? To find out, have we done (or not done) something recently that was bad? What products do we sell and which ones have seen declines?