In the solution it is said to remove the category of products under 5 EUR from the core business since it does not provide a positive earnings contribution. From Table 2 I can see the gross margins and that particular category is very low (5%). However, I could not find any other information of fixed costs structure to conclude if indeed only that category does not contribute for positive earnings.
Company case by
Roland Berger
Roland Berger Case: Onlinestar
4.3
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Intermediate
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