This is a question from the pre-talk of MBB and I wonder what is the right approach for this type of question?
Thank you!
How to estimate the market size of trucks in China?
2 answers
What is pre-talk of MBB?
Anyway, let's define market size of trucks as the number of trucks used in China domestically.
[Pop China] * [% adult] * [% drivers license or drives illegally] * [% with work] * [% working in logistics] * [% working in transport] * [% drive truck] * [1/number of people that share 1 truck for a company] * [1/life time of a truck] = Number of trucks per year in China. We can also time it with the $ amount of 1 truck afterwards.
A pre-talk is an additional round of screening before the traditional first round. Mostly fit questions with a mini case. — Ning on Sep 25, 2017
Hi Ning,
The question really is asking to understand how you think and structure a problem, there are a few approaches that you can use, top-down, bottom-up, based on experience etc. I recommend you read more details here to get started: https://www.preplounge.com/en/bootcamp.php/case-cracking-toolbox/identify-your-case-type/market-sizing
Related BootCamp article(s)
Important Facts
It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.
1 Q&AMarket Sizing
Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.
1 Q&ARelated case(s)
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case
You have inherited the “Old Winery” from your grandfather, a winery which has been family owned for five generations and can be dated back to the 16th century. Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in the conventional way, i.e. ... Open whole case
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion of its product portfolio. The company mainly imports goods from Chinese manufacturers but also operates its own production of cat lavatories (special b ... Open whole case
Your customer is the market leader in the North American elevator service business. This is divided into the areas of elevator construction, elevator modernization and service. The customer has a particularly strong branch network in medium-sized cities and would now like to expand its business in ... Open whole case
Our client Pharma Finance just finalized its first investment round and received $ 40m to invest in the build-up of a pharmaceutical manufacturing company. The CEO is mainly interested in high margins and profitable markets, with a sustainable and green production. This is why he wants you to find o ... Open whole case
