I often see myself juggling with "drawing a comparison with competitors' in my case structure. I tend to cover Competition as a separate bucket under Market bucket but then I realise that it overlaps with the product, price, customer part- for comparison questions. Infact, it goes beyond that and at times the competition comes back again when we see how they are selling/ sourcing/ manufacturing/ branding etc the product or service we are evaluating for the client.
Other way, is to not have competition as a separate tab and cover it under Market Attractiveness and ask about #competitors, individual share, USP, etc in market size- share bucket. But this will make us to use Competition related questions across all the other buckets eg: Product, Price, Distribution, Revenue, Cost, Customers, etc etc (depending on the case).
As you can see that none of the above fit into MECE scheme of things. Any suggestions on how to go about incorporating COMPETITION related part in an effective MECE Case structure?
Thank you very much!