I recently have encounted 2 cases regarding capacity that I thought the usual structure could not answer well.
1) McKinsey, chocolate factory wants to increase capacity.
2) McKinsey. burrito cart considering opening a second burrito cart.
I was not satisfied with Victor Cheng's Supply, Demand and cost of expansion framework.
I was thinking about considering current capacity, market(demand, competition), cost of expansion, benefits of expansion(financial & non-financial), and risks.
I would love to hear your thoughts!