How to answer the question: Why us? Not other consulting firms?

Hi there,

You need to emphasize the differences here! I think there's no point beating around the bush and you can/should acknowledge "hey, look, of course MBB are the most prestigious BUT".

Then, overindex/emphasize on how much you value culture, or workstyle, or x types of projects.

This is the 2nd reason it's important to network (outside of referrals), you can get a better idea of the true nature of the firms to which you're applying and have better standing for the "why us" question....get networking!

The story of your life is in progress, how does RB fit into that story at this stage- their culture, values, poeple you know there, pipeline of work, attitude towards risk/innovation, reputation, Digital transformation projects etc- basically you need a convincing answer as to why RB is a better FIT both ways at this stage. Dont downplay MBB, acknowledge they are great, but RB is a better option for you. Get your hands on whatever research you can, talk to current/previous employees etc.

Also, answer why should RB hire you? What do you bring to them- values, skills, experiences, network, innovative ideas etc. Go a step further and talk about your 90 day plan when you get hired. Come across as if you are already in the firm!

That's a painful question... I would spin it more neutrally by saying "Yes, I have applied to MBB but I'm keen to explore a range of firms to see where I see myself fit best".