McKinsey Associate | London Business School consulting coach, with 300+ mock interviews | 100% recommendation rate!
Book a coaching

How much is the lipstick market in Sweden worth?

Christian

Classical question. I just wondered if you would use the same estimates/approaches/results as i have/did.

  • Upvotes
  • Date ascending
  • Date descending
Bruno replied on 02/10/2018
McKinsey Associate | London Business School consulting coach, with 300+ mock interviews | 100% recommendation rate!

Hey Christian,

Which one did you use? Easier to check whether we would use the same (or not)

Best

Bruno

Tomasz replied on 02/10/2018

Top down approach would be:

- Sweden's population - 10 mln people, half female

- 20% are outside of age bracket - women below 18 and over 75

- split between heavy users and occassional users, assume 50/50 split

- heavy users buy 10 lipsticks a year, occasional users buy 2 lipsticks a year, average is 6

- average price of a lipstick is 10 EUR

makret is 240M EUR

Vlad replied on 02/12/2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School

Hi,

Agree with the approach below. I would also take into account the hygienic lipstick used both by Men and Women and kids in winter.

Best

Related BootCamp article(s)

Case Studies

The case study is the most important element of the case interview, which you'll have to nail in order to get into strategic consulting. Here you can learn the specific skills and concepts necessary to solve them.

4 Comment(s)