How much is the lipstick market in Sweden worth?

Christian asked on Feb 10, 2018 - 4 answers
Currently preparing for T1-T2 Interviews.

Classical question. I just wondered if you would use the same estimates/approaches/results as i have/did.

4 answers

  • Upvotes
  • Date ascending
  • Date descending
Best Answer
Anonymous replied on Feb 10, 2018

Hey Christian,

Which one did you use? Easier to check whether we would use the same (or not)

Best

Bruno

Tomasz replied on Feb 10, 2018
Currently preparing for MBB interviews

Top down approach would be:

- Sweden's population - 10 mln people, half female

- 20% are outside of age bracket - women below 18 and over 75

- split between heavy users and occassional users, assume 50/50 split

- heavy users buy 10 lipsticks a year, occasional users buy 2 lipsticks a year, average is 6

- average price of a lipstick is 10 EUR

makret is 240M EUR

Nice, I calculated pretty much the same. I didnt't split up between user types but seems like a good explaination. And I calcualted with +12-80 because those are easy numbers (12/80= 15%). Overall it seems good tough. Again thank you sir! — Christian on Feb 11, 2018 (edited)

Andrea
Expert
replied on Feb 26, 2018
Former BCG decision round interviewer with 300+ real interviews in 8 years
Book a coaching with Andrea

100% Recommendation Rate

109 Meetings

756 Q&A Upvotes

USD 269 / Coaching

Tomasz approach is solid. Would take an haircut from the estimate due to alternate products (lip balm, lip ointment, etc)

andrea

Vlad
Expert
replied on Feb 12, 2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School
Book a coaching with Vlad

97% Recommendation Rate

364 Meetings

5,236 Q&A Upvotes

USD 229 / Coaching

Hi,

Agree with the approach below. I would also take into account the hygienic lipstick used both by Men and Women and kids in winter.

Best

Related BootCamp article(s)

Case Studies

The case study is the most important element of the case interview, which you'll have to nail in order to get into strategic consulting. Here you can learn the specific skills and concepts necessary to solve them.