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How much is the lipstick market in Sweden worth?

Christian

Classical question. I just wondered if you would use the same estimates/approaches/results as i have/did.

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Currently non-active expert
Expert
replied on 02/10/2018

Hey Christian,

Which one did you use? Easier to check whether we would use the same (or not)

Best

Bruno

Tomasz replied on 02/10/2018

Top down approach would be:

- Sweden's population - 10 mln people, half female

- 20% are outside of age bracket - women below 18 and over 75

- split between heavy users and occassional users, assume 50/50 split

- heavy users buy 10 lipsticks a year, occasional users buy 2 lipsticks a year, average is 6

- average price of a lipstick is 10 EUR

makret is 240M EUR

Andrea
Expert
replied on 02/26/2018
Former BCG decision round interviewer with 300+ real interviews in 8 years

Tomasz approach is solid. Would take an haircut from the estimate due to alternate products (lip balm, lip ointment, etc)

andrea

Vlad replied on 02/12/2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School

Hi,

Agree with the approach below. I would also take into account the hygienic lipstick used both by Men and Women and kids in winter.

Best

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