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How much is the lipstick market in Sweden worth?

Christian asked on Feb 10, 2018 - 4 answers

Classical question. I just wondered if you would use the same estimates/approaches/results as i have/did.

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Someone replied on Feb 10, 2018

Hey Christian,

Which one did you use? Easier to check whether we would use the same (or not)



Tomasz replied on Feb 10, 2018

Top down approach would be:

- Sweden's population - 10 mln people, half female

- 20% are outside of age bracket - women below 18 and over 75

- split between heavy users and occassional users, assume 50/50 split

- heavy users buy 10 lipsticks a year, occasional users buy 2 lipsticks a year, average is 6

- average price of a lipstick is 10 EUR

makret is 240M EUR

replied on Feb 26, 2018
Former BCG decision round interviewer with 300+ real interviews in 8 years

Tomasz approach is solid. Would take an haircut from the estimate due to alternate products (lip balm, lip ointment, etc)


Vlad replied on Feb 12, 2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School


Agree with the approach below. I would also take into account the hygienic lipstick used both by Men and Women and kids in winter.


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