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How long should a cover letter be?

Anonymous A asked on Aug 29, 2018

I am currently working on my cover letters and mine is approximately 400 words is that too long? Also is there any resource to get it professionally reviewed that's not too expensive.

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Alessandro
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replied on Aug 29, 2018
Bain & Company | University of Cambridge | CV/Resume writing | 770 GMAT
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Hey there,

Ideally, a good cover letter should be between 300-400 words. More important than the word-count, however, is the content of hte letter.

I have reviewed a lot of CVs and Cover Letters, both while at Bain and before. PM me if you are interested and we can discuss - would be happy to help!

Vlad replied on Aug 30, 2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School
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Hi,

300-350 words, 1 a4 page, is enough.

Hi,

In terms of the structure I would use the following (in paragraphs):

  1. The intro of who you are
  2. Why you (several reasons)
  3. Why "The Company" (Usually 3 reasons)
  4. Outro

In terms of the content:

Why you is about your career path and extracurricular activities. Depending on your experiences either start from the first or from the last role (the later you are in your career the more sense it is to start with last one). You can mention a couple of your unique selling point and structure your lifepath around it. Add memorable projects or experience with high impact / cool brands / etc. that will stay in the memory of the reader.

Why "The Company" question can include the following arguments:

  • Brand / positioning / market share in the region
  • More clients / projects / expertise in the industry you are interested in
  • More well-known stories of success in your city
  • Your friends working there
  • Your interactions with the other consultants before the interview
  • Your prior experience of working with the Firm on a client side
  • Office traditions
  • Work experience with firm alumni
  • etc

Best!