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How long should a cover letter be?

Application Cover letter
New answer on Aug 20, 2020
3 Answers
3.1 k Views
Anonymous A asked on Aug 29, 2018

I am currently working on my cover letters and mine is approximately 400 words is that too long? Also is there any resource to get it professionally reviewed that's not too expensive.

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Anonymous replied on Aug 29, 2018

Hey there,

Ideally, a good cover letter should be between 300-400 words. More important than the word-count, however, is the content of hte letter.

I have reviewed a lot of CVs and Cover Letters, both while at Bain and before. PM me if you are interested and we can discuss - would be happy to help!

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replied on Aug 30, 2018
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School


300-350 words, 1 a4 page, is enough.


In terms of the structure I would use the following (in paragraphs):

  1. The intro of who you are
  2. Why you (several reasons)
  3. Why "The Company" (Usually 3 reasons)
  4. Outro

In terms of the content:

Why you is about your career path and extracurricular activities. Depending on your experiences either start from the first or from the last role (the later you are in your career the more sense it is to start with last one). You can mention a couple of your unique selling point and structure your lifepath around it. Add memorable projects or experience with high impact / cool brands / etc. that will stay in the memory of the reader.

Why "The Company" question can include the following arguments:

  • Brand / positioning / market share in the region
  • More clients / projects / expertise in the industry you are interested in
  • More well-known stories of success in your city
  • Your friends working there
  • Your interactions with the other consultants before the interview
  • Your prior experience of working with the Firm on a client side
  • Office traditions
  • Work experience with firm alumni
  • etc


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Anonymous replied on Aug 20, 2020

Dear A,

Actually up to 400 words it's ok.

For example of a good CV and Cover letter for consulting, drop me a line in PM and I'm happy to share them with you.


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