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Hello!
I would always recommend you to give it a shot and then post it here, this would help you the most.
This is a very typical market sizing case, where the key steps are:
Calculate the % of the total adressable market that any firm in particular could have -in case it´s asked only-.
Hope it helps!
Cheers,
Clara
Hi there,
For this one you can either measure it now and incorporate a growth rate, or measure it in 5-10 years.
Here is how I would break it down:
Note: Normally splitting by TWO segments is not advised. However, just segmenting by age/life stage OR income is too simplistic here in my view.
Note 2: It's easy to let this get over-complicated. Make sure you structure your math in a clear/organized way...stay as simple as possible!