How do I structure this case

case structure EY-Parthenon Case: Virtueller Marktplatz
New answer on Feb 16, 2021
3 Answers
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Anonymous A asked on Jan 22, 2021

I don`t think that this is a good structure. But I dont know how to structure it besides the structure solution of this case.

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Ian
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replied on Jan 24, 2021
MBB | 100% personal interview success rate (8/8) and 95% candidate success rate | Personalized interview prep

Hi there,

Objective: Increase sales (i.e. Revenue).

In general, when looking for growth, I like the following general framework:

1) Improve existing business (i.e. look at our current products/customer segments to see where we can earn more $...higher q or p)

2) Grow our business through expansion of current products - this can be done either organically or inorganically

3) Grow our business by launching our existing products to new markets (i.e. new geographies, new customer segments, etc)

Now, how to talk about this in terms of structure, tailoring to the case, and the deeper level examples incl the why + how? I'll leave that to you to work through :P

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Clara
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replied on Jan 23, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

I propose you something: why don´t you give it a shot, post here, and then we can all comment and add? I believe it would be much more useful for you and for all :)

Cheers,

Clara

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Gaurav
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replied on Feb 16, 2021
Ex-Mckinsey|Certified Career Coach |Placed 500+ candidates at MBB & other consultancies

Hi there,

why do you think it is not a good structure? What are the points you have doubts about?

GB

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Ian gave the best answer

Ian

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