Hello all,
So, recently I realised that I like to always first write the key questions in my case structure and then divide the structure into the key buckets in order to first give a very high-level picture of what we are trying to achieve. I wanted to know your reactions to this kind of approach.
Eg: Let's say we have to see why a newly launched product has failed to deliver the expected sales and recommend what can be done about it. So, this is how I would go about the structure:
1. What are we selling? - Company - Product/ Price - Revenues- Distribution (related deep-dive questions)
2. How does it fit with the market? - Market attractiveness, Customers, Competition (related deep-dive questions while drawing a comparison)
>>> Deriving a conclusion on the basis of fit mis-match!
3. How can we improve sales? - Comparison of operational capabilities with that of competitors/ market/ customer expectations and solution building
4. Conclusion/ Recommendation
Any suggestions are more than welcome!
Thank you.