Continued: Estimate both markets and tell me what Ferrero should do.
BCG (First round - Madrid)
(edited)
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Ferrero wants to increase its Nutella sales in US and wants to estimate the US Nutella market compared to Milkshake one?
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Hey there!
What's your approach here? Would you like to tell us your ideas so we can help you to shape them in a better way if needed?
To learn more about market sizing you can check out the following article: https://www.preplounge.com/en/bootcamp.php/case-cracking-toolbox/identify-your-case-type/market-sizing
Hope it helps,
GB
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Hi there,
You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help?
Hint: Do you think this makes more sense top-down or bottom up?
General Tips
Remember that there's rarely a "best" answer with market sizing. What's important is that you break down the problem the way it makes sense to you. Importantly, break it down so that the assumptions you make are the ones you're most comfortable in.
For example, do you know all the major brands? Great go with that. Do you understand all the segments of that country's population (either age or wealth or job breakdown)? Go with that. Do you know the total market size of a similar industry? Then break it down that way.
(edited)
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