Feedback on issue true for a market entry-type case

Case Interview issue tree market entry MECE
New answer on Aug 09, 2019
1 Answer
3.5 k Views
Anonymous A asked on Aug 08, 2019

Hey Everyone,
I would like some feedback on the following approach to a market entry type case. What do you think? Is it structured enough and comprehensively exhaustive?
Of course, this is just a skeleton and not a rigid structure.

market entry issue treeThank you!

(edited)

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Best answer
Vlad
Expert
replied on Aug 09, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

It's hard to answer your question without knowing the following information:

  • The measurable objective of the case
  • The context of the case
  • Any other questions that will remove ambiguity (e.g. entry mode)

In other words - a lot in your structure will depend on the clarifying questions.

For example, you need to understand at the beginning of the case what are the entry options. E.g. if you have money to acquire someone, very early you should be looking for concentrated markets and big players to acquire. If the company plans to enter organically - you should be looking at fragmented markets.

Best!

Was this answer helpful?
Vlad gave the best answer

Vlad

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
429
Meetings
12,223
Q&A Upvotes
127
Awards
4.9
186 Reviews
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely