Feedback on issue true for a market entry-type case

Case Interview issue tree market entry MECE
New answer on Aug 09, 2019
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Anonymous A asked on Aug 08, 2019

Hey Everyone,
I would like some feedback on the following approach to a market entry type case. What do you think? Is it structured enough and comprehensively exhaustive?
Of course, this is just a skeleton and not a rigid structure.

market entry issue treeThank you!


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Content Creator
replied on Aug 09, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School


It's hard to answer your question without knowing the following information:

  • The measurable objective of the case
  • The context of the case
  • Any other questions that will remove ambiguity (e.g. entry mode)

In other words - a lot in your structure will depend on the clarifying questions.

For example, you need to understand at the beginning of the case what are the entry options. E.g. if you have money to acquire someone, very early you should be looking for concentrated markets and big players to acquire. If the company plans to enter organically - you should be looking at fragmented markets.


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Vlad gave the best answer


Content Creator
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
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