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Exercise 6

MBMC Case: Exploring future Business Models on Four Wheels
New answer on Jul 12, 2024
1 Answer
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Anonymous A asked on Jul 10, 2024

Quantitative assessment: Price Point A vs. B

At Price Point A, 10% of customers are willing to pay € 30. That results in an average monthly revenue of € 3 per vehicle.

At Price Point B, 70% of customers are willing to pay € 10 = € 7 average per vehicle.

 

What ist the idea behind this calculation shouldn´t it be linked to the sales numbers?

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Best answer
Pedro
Expert
replied on Jul 12, 2024
Bain | EY-Parthenon | Private Equity | Market Estimates | Fit Interview

Sometimes they like to ask candidates to make some math… you don't always get data the way you want, you need to work it out in order to be useful.

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Pedro

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