**Question - Estimate the number of Uber rides?**

**Clarifying questions and Assumptions -**

Considering only the Delhi NCR region, India

Calculating # no rides per day

Will consider all cab rides (Uber go, Sedan, premier, auto, bike, share, etc) but not food delivery rides

**Approach: **To come to a reasonable number I will user below equation

# number of Uber rides in Delhi NCR per day = #of uber users * avg. no of rides

Now I will calculate the number of uber users in the Delhi NCR region

The total population of Delhi NCR = 20M

Internet and smartphone users = ~50% so the remaining number is 10M

Assuming the target audience which might use online cab services is 60% which makes it 6M.

Assuming Uber and OLA being 2 major players in the NCR region with equal market share so uber’s market share is approximately 50% which implies 3M users of UBER in Delhi NCR

Now to calculate avg no of rides per day I will break the Uber users in the following segments -

**Power users** = 10% of 3M = 0.3M and takes 10 rides per week making ~0.42 M rides per day

**Daily users** = 20% of 3M = 0.6M and takes 5 rides per week making ~0.42 M rides per day

**Frequent users** = 30% of 3M = 0.9M and takes 2 rides per week making ~0.25 M rides per day

**Casual users** = 20% of 3M = 0.6M and takes 1 ride per month making ~0.02 M rides per day

**Rare users** = 20% of 3M = 0.6M and takes 1 ride per quarter making ~0.007 M rides per day

**Total uber rides per day** = Total no of rides by all different types of users

Total uber rides in Delhi NCR per day is around **1.1 M rides**

**Question - Estimate the number of Uber rides?**

**Clarifying questions and Assumptions -**

Considering only the Delhi NCR region, India

Calculating # no rides per day

Will consider all cab rides (Uber go, Sedan, premier, auto, bike, share, etc) but not food delivery rides

**Approach: **To come to a reasonable number I will user below equation

# number of Uber rides in Delhi NCR per day = #of uber users * avg. no of rides

Now I will calculate the number of uber users in the Delhi NCR region

The total population of Delhi NCR = 20M

Internet and smartphone users = ~50% so the remaining number is 10M

Assuming the target audience which might use online cab services is 60% which makes it 6M.

Assuming Uber and OLA being 2 major players in the NCR region with equal market share so uber’s market share is approximately 50% which implies 3M users of UBER in Delhi NCR

Now to calculate avg no of rides per day I will break the Uber users in the following segments -

**Power users** = 10% of 3M = 0.3M and takes 10 rides per week making ~0.42 M rides per day

**Daily users** = 20% of 3M = 0.6M and takes 5 rides per week making ~0.42 M rides per day

**Frequent users** = 30% of 3M = 0.9M and takes 2 rides per week making ~0.25 M rides per day

**Casual users** = 20% of 3M = 0.6M and takes 1 ride per month making ~0.02 M rides per day

**Rare users** = 20% of 3M = 0.6M and takes 1 ride per quarter making ~0.007 M rides per day

**Total uber rides per day** = Total no of rides by all different types of users

Total uber rides in Delhi NCR per day is around **1.1 M rides**