So I know a typically cover letter would consist of: 1) why you, 2) why consulting, 3) why the firm. Do I need to dedicate a paragraph to why the specific programme as well (e.g. summer internship)?
Do you have to talk about why the specific programme in your Cover Letter?


Hi Alex,
I actually know that best practice with the cover letter is:
- Intro
- Why consulting and why you (you can also talk about summer internship here)
- What can I bring you that makes the valuable
- Conclusion
The third part is actually the most important because it says why you should choose me among all other candidates.
Hope it helps!







…

Hi,
My personal preference is as follows:
- Short intro
- Why you
- Why this company & geography
- Short recap
The best practice is to have your cover letter occupy 2/3 of the page and max 450 words or so, given reviewers only spend a minute to review each cover letter (in some cases they do not even look at them).
Best,
Deniz

Hi,
I would rather do:
- Intro
- Why you
- Why the company
- Outro
The specific program can be one of the arguments why company if it is a unique program (e.g. some industry practice). In case of an internship - it doesn't really matter.
In addition - don't waste to much time on your cover letter. They don't pay too much attention to it
Best










