So I know a typically cover letter would consist of: 1) why you, 2) why consulting, 3) why the firm. Do I need to dedicate a paragraph to why the specific programme as well (e.g. summer internship)?
Do you have to talk about why the specific programme in your Cover Letter?
I actually know that best practice with the cover letter is:
- Why consulting and why you (you can also talk about summer internship here)
- What can I bring you that makes the valuable
The third part is actually the most important because it says why you should choose me among all other candidates.
Hope it helps!
My personal preference is as follows:
- Short intro
- Why you
- Why this company & geography
- Short recap
The best practice is to have your cover letter occupy 2/3 of the page and max 450 words or so, given reviewers only spend a minute to review each cover letter (in some cases they do not even look at them).
I'm also recommending the three points you mentioned for a cover letter.
The question which program you apply for depends less on your motivation and more on your circumstances (Student --> Intern Position; Master --> Entry level position). There is nothing special to explain here.
I would rather do:
- Why you
- Why the company
The specific program can be one of the arguments why company if it is a unique program (e.g. some industry practice). In case of an internship - it doesn't really matter.
In addition - don't waste to much time on your cover letter. They don't pay too much attention to it