Do you have to talk about why the specific programme in your Cover Letter?

Thank you for the reply Giulia! Do you also know what the best practice for who to address the cover letter to? (E.g. Dear Recruitment Manager, Dear Sir or Madam, To whom it may concern, the name of someone from your first choice recruiting team even if you're not sure they will be the one reading your cover letter) Thank you so much!

Hi Alex, it’s usually better to avoid the “to whom it may concern”, because it seems “not-customised”, as if you are copy-pasting the same cover letter for all companies. The ideal is if you know who is reading it, so that you can address it directly to them. If you don’t know who’s going to read it, it’s better to opt for “Dear [company name] HR team” or directly “Dear HR team” or “Dear recruiting team” (which is the right name for MBB offices)

Thank you for the thoughtful response Giulia. On the point of customising it to the company, would you say finding the address of its office would also help? Or is it unnecessary for cover letters submitted through online applications? Thank you again for your help, I really appreciate it.

Hi Alex, I would say it is actually not that useful since, as you said, it’s an online application. Customisation can be done a great deal in the why you though. If you have been to a presentation, talked to someone from their company, read online website/articles about them it’s worth mention it. It’s much better to read a cover letter in which someone can really relate to the company or felt inspired by one of the members rather then “I like big money and challenging careers” ;p

These sounds like very good suggestions, thank you so much Giulia. I really appreciate the time and effort you put into answer my questions!

You’re welcome, please reach out if you have more questions! Have a nice day!