BCG | A.T. Kearney | University of Cambridge | 350+ coachees | 5+ years of consulting experience in London, Dubai and Istanbul
My personal preference is as follows:
Why this company & geography
The best practice is to have your cover letter occupy 2/3 of the page and max 450 words or so, given reviewers only spend a minute to review each cover letter (in some cases they do not even look at them).
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