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Improve current forecasting process, remove manual workaround as much as possible & drive automation
Drive collaboration with Sales, Marketing & Finance to achieve a consensus forecast which is in line with market demand
Use apprpriate technology/tools for stastical forecasting, using ML/AI if possible
With all these changes, you will need to train people and change manage the transition to new ways of working
Increase Frequency of Delivering good to Distributors
This will require inventory management & optimisation at the warehouse i.e having the right stock (not too much or not too less). Again, same approach- improve the process and use right technology/tools
Optimise the distribution network (via a partner such as DHL) to ensure delivery times & frequencies are met. Manage the partner through strong SLAs
In supply chain everything is connected. Localised improvements will only give marginal benefits before the problem piles up.