Hello everybody!
I have started developing my own version of the business situation framework to approach different types of case questions. In particular, I am practicing a lot of market entry cases at the moment.
I am more and more leaning towards using the general structure below. It seems to work in most cases, but I still struggle to really make it work in all situations and industries, and I often feel myself force fitting the question into this framework. I wonder how I can become flexible enough to mix and match framework elements as needed. And how can I identify the "right" elements just from the case prompt?
Here is the structure that I use:
External factors:
- Market metrics (size, growth, profits)
- Customers (segments, preferences, price sensitivity)
- Competition (fragmentation, best practise, core capabilities, possible M&A?)
Internal Factors:
- Company (revenue, profit, growth, costs structure, resources, management, marketing, core capabilities, distribution channels)
- Product (product lines, pricing, how does it match consumer preferences, USP's etc.)