Hi, I am confused as to how the idea of OEM works in this case. Is the solution suggesting that (1) the client should partner with an existing, local OEM? Or is it suggesting that (2) the client should set up its own OEM company in Turkey? Both seem like plausible ideas to explore:
Assuming that the client is a large premium lubricant manufacturer, it could make sense to set up its own factories in Turkey if the long term growth of the premium lubricants in the European market looks promising.
On the other hand, it could make sense to first partner with a local OEM to minimize the cost of shipping or potentially setting up its own factory.