Competitive Intelligence

Deloitte Monitor growth strategy MBB
Recent activity on Jun 19, 2018
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Ekundayo asked on Jun 19, 2018
Ekundayo

Dear All,

Can someone give an insight into the area of "competitive Intelligence (CI)" and its relevance in practice and how does the Big 3 approach this topic.

Regards

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Vlad
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replied on Jun 19, 2018
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

BIG3 companies can not share the data of their clients. What they can do - share the anonymized and sanitized industry benchmarks if they collected enough information

When you need to get some competitive data - you may use the open sources, industry reports, experts interviews (GLG, etc) or any data you can aggregate from open sources.

Best

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Vlad

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McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
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