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Competitive Intelligence

Ekundayo asked on Jun 19, 2018 - 1 answer
Ekundayo

Dear All,

Can someone give an insight into the area of "competitive Intelligence (CI)" and its relevance in practice and how does the Big 3 approach this topic.

Regards

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Vlad
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replied on Jun 19, 2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School
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Hi,

BIG3 companies can not share the data of their clients. What they can do - share the anonymized and sanitized industry benchmarks if they collected enough information

When you need to get some competitive data - you may use the open sources, industry reports, experts interviews (GLG, etc) or any data you can aggregate from open sources.

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