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Coal is the biggest Cost but provides the best profit margin?

What am I missing in my analysis? Yes, Coal is the biggest cost driver, but it produces the best profit margin due to it's ability to create more energy per hour.

When I completed the case, I calculated the Cost per unit of Energy considering that a unit of Energy would sell at the same price, irrespective of the source.

For Coal cost per Gigawatt:

$110 * (20 * 350 / 1000) hours 

= $770 per GwH produces 3.5GwH

= Thus $770 / 3.5 = Cost $220 to create 1Gigawat energy

 

For Gas cost per Gigawatt:

$85 * (20 * 350 / 1000) hours 

= $595 per GwH produces 2GwH

= Thus $595 / 2 = Cost $297.5 to create 1Gigawat energy

 

Based on the calculation above I would conclude that Gas is a bigger cost to our company considering it has a lower profit margin than Coal due to a higher cost to produce 1Gigwat of Energy.

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Top answer
Clara
Coach
on Jul 17, 2022
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello Peter!

The great thing about the library is that you can find the author here, feel free to reach out to him directly, or solve the case together in a session to squeeze it to the next level. 

 

Cheers, 

Clara

Ian
Coach
on Jul 17, 2022
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi Peter,

Coal does not provide the best profit margin

One mistake here :) Colum 2 is total production. It has nothing to do with margins.

Column 3 is the operational cost per MwH. There are literally no calculations you have to do to see that Gas at $75 per MwH is the cheapest.

Coal is the most expensive (when accounting for carbon tax) at $110 per MwH.

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