Get Active in Our Amazing Community of Over 452,000 Peers!

Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!

Choosing Writer I over Writer III

Sprinker
New answer on Jul 17, 2021
1 Answer
1.0 k Views
Richard
Premium
asked on Jul 17, 2021

I am very confused as to why choosing writer I over Writer III would make any sense.

The breakeven from where on writer I will be cheaper than Writer III is at 1'500'000 books.
The TAM is only 1'000'000. Even when considering population growth it doesnt make sense. 
There is 50% market missing and also that only works when 100% of the market is captured.

Long-term contract binding is not sufficient in my opinion to chose a writer 100k more expensive to hope to one day grow the market by 50% while simultaneously capturing 100% of it.

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Best answer
Ian
Expert
Content Creator
replied on Jul 17, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Richard,

That's a fair take. You could propose this in an interview and, if you can defend your reasoning that's perfectly fine!

i haven't look at the exact math of this case, but your logic is sound.

Was this answer helpful?
Ian gave the best answer

Ian

Content Creator
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
1,096
Meetings
77,614
Q&A Upvotes
232
Awards
5.0
151 Reviews