In the solution, why are we dividing by “1000 CPM”?
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Hi there,
Let's learn 2 lessons here :)
1) CPM = cost per mille. As in, the cost of 1,000 clicks. You divide by 1,000 to get the single click rate
2) Good consultants learn how to figure things out/research on their own. A 2 second google search would have given you the answer here!
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CPM: cost per thousand. ;)
When you don't know what a term is, you have to ask. In this case, as Ian points out, you should google.
Doesn't make sense to try to answer a case if you are not understanding the terminology.
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