Hello, could someone explain the difference between a BU strategy & growth strategy? isn't it all the same?
business unit strategy vs growth strategy?
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Hi,
It is the definitions that might mean either similar or different things. It really depends on the company structure and objective:
- It might be the case that the BU is just following the global strategy and has some local autonomy inputs and variations. Growth strategy will be the overall company strategy in that case
- It might be that the BU is a standalone business, completely different from the core business with its own growth strategy.
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