business unit strategy vs growth strategy?

business unit strategy
Recent activity on Mar 11, 2019
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Anonymous A asked on Mar 10, 2019

Hello, could someone explain the difference between a BU strategy & growth strategy? isn't it all the same?

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Vlad
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replied on Mar 11, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

It is the definitions that might mean either similar or different things. It really depends on the company structure and objective:

  • It might be the case that the BU is just following the global strategy and has some local autonomy inputs and variations. Growth strategy will be the overall company strategy in that case
  • It might be that the BU is a standalone business, completely different from the core business with its own growth strategy.

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Vlad

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