McKinsey's approach to problem solving is brainsteering (a top-down approach we learn when we do cases). IDEO and Design Thinking have a bottom-up approach where you see more traditional brainstorming (e.g., Affinity Diagramming in Design Thinking: https://spin.atomicobject.com/2018/05/02/affinity-diagram-mapping/).
I'm applying for McKinsey Digital - I do think that McKinsey also focuses on designing products and customer experiences for consumers.
I have two questions
- Is this open and unstructured brainstorming methodology IDEO and design firms use relevant at MBB firms
- How does MBB firms adopt Design Thinking - is the experience I have with Design Thinking something that I should bring up during the interview?