Q: From a name-recognition / prestige point of view alone (i.e. without getting into the work itself, just thinking about the names) which would stand out more on a CV for a recruiter?
To me it would be BlackRock. But I don’t think it’s the right criterion to choose.
That’s because the general brand recognition doesn't take into account the exit you want.
Instead I would recommend to do the following to understand the best option:
- Look for alumni of the two companies on LinkedIn
- Check how many moved to your desired exit/industries in your region
- Normalize for the size of the companies in your region
This should give you an idea of which brand name is more recognized for that exit. Even if it is just a secondment, having that brand on your CV could then help you in the future.