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BCG cover letter for event

Hi everyone,

I need to write a cover letter in order to apply to a BCG event (Aspire Women's Workshop) and I was wondering if I should mention the event / why I want to attend, or simply write a cover letter as if I would already be applying to BCG. I am planning to apply at a later stage towards August, but this is only needed for the event at the moment.

Many thanks in advance!

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Top answer
on Mar 27, 2023
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success: ➡ interviewoffers.com | Ex BCG | 10Y+ Coaching

Hi there,

Q: I need to write a cover letter in order to apply to a BCG event (Aspire Women's Workshop) and I was wondering if I should mention the event / why I want to attend, or simply write a cover letter as if I would already be applying to BCG.

If you are applying to an event, I would recommend to indicate why you would like to apply to that particular BCG event.

You can structure the cover letter into 4 parts:

  1. Introduction, mentioning the event you want to apply to and one reason why it is interesting to you
  2. Why you are qualified to join the event, where you can indicate 3 skills/stories from your CV relevant to the event
  3. Why you are interested in the event, with additional 1-2 specific reasons
  4. Final remarks, mentioning again your interest and contacts

Hope this helps,

Francesco

on Mar 27, 2023
Hi Francesco, thanks a lot for your help!
Hagen
Coach
on Mar 27, 2023
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience

Hi there,

I would be happy to share my thoughts on it:

  • While your cover letter should be tailored to the specific recruiting event, sharing your motivation for BCG as a whole might very well be part of this.

If you would like a more detailed discussion on how to address your specific situation, please don't hesitate to contact me directly.

Best,

Hagen

Ian
Coach
on Mar 27, 2023
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

Your cover letter should be specifically geared towards to BCG event itself (given that is what the cover letter is for). 

However, you'll absolutely be able to re-use your body paragraphs!

Anonymous A
on Mar 27, 2023
Hi Ian, many thanks!
Ian
Coach
on Mar 27, 2023
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success
My pleasure!
Paul
Coach
on Mar 27, 2023
PL-level BCG experience (6 years)|Interviewer at BCG| 6/6 personal + 95%+ candidates offer success rate

Hi there,

based on my past experience in BCG w/ those events 

1) They have a component of “diversified talent attractors” to keep the recruting funnel healthty - meaning they are a way to be pre-flagged for possible recruiting

2) On the other hand they are not “fully-blown” recruiting events - so your cover letter will not be judged in the same way as the actual application cover letter

I would advise you to

1) Keep the cover letter general following e.g. Francesco's template

2) But adding a phrase/little piece that makes your interest in applying BCG and your relevant “selling points” apparent - to cover your base

3) If they ask for a CV - definitely ask a coach or someone qualified to review for you before submitting. This could go 1:1 in your potential “recruiting file”

Hope this help.

Feel free to DM if you want to deep-dive

Moritz
Coach
on Mar 29, 2023
ex-McKinsey EM & Interviewer | 7/8 offer rate for 4+ sessions | High impact sessions + FREE materials & exercises

Hi there,

A cover letter should always be tailored and support the application at hand, in this case a very specific event. You should make this very clear in the 1st paragraph.

In the 2nd paragraph, which is the main section of the document, you should bring your experience and background come to life through, which will make you come across like a great candidate for BCG in general (event or FT position, makes no difference).

In the 3rd paragraph, you can connect the dots i.e. refer to the event, your experiences and goals for the future, and how a career with BCG is your ultimate goal.

Please let me know if you need some help with this. Happy to help you write the strongest possible Cover Letter.

Best of luck!
Moritz

on Mar 27, 2023
#1 rated McKinsey Coach

Hi there, 

If the cover letter is for the event, then tailor it for the event.

The key to writing any cover letter is the tailoring part. Many recruiters have grown to be quite direct with candidates by now and even ask them to send a cover letter only if it goes beyond what is mentioned in the CV. There's no point in re-hashing information that's already in the CV or sending a cover letter that could be sent in the same way to various firms. Tailor as much as possible and seek to tell your story and exhibit your strengths.

Best,
Cristian

Emily
Coach
on Mar 27, 2023
Ex McKinsey EM & interviewer (5 yrs) USA & UK| Coached / interviewed 300 +|Free 15 min intro| Stanford MBA|Non-trad

I'd absolutely mention the event and why you want to go - you're applying to BCG but you're specifically applying for the event. Same as you would for a particular role. Good luck!

Pedro
Coach
on Mar 28, 2023
Bain | EY-Parthenon | Former Principal | 1.5h session | 30% discount 1st session

If you are applying to an event you need to explain why you want to go to (and why you should be accepted in) that event.

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