Here, the main statement is "Is my product better than my competitions' products in the areas that my customers care about?"
In general, a Product, Company, Competition, Customer, framework could work. Of course, there's no one-size-fits all and you need to learn to adjust you framework/casing to every single case based on the industry, objective, client, etc.
I also note that you've posted a lot of questions recently. Have you considered coaching? 1-off Q&As are not the best approach to building full knowledge of the business world + casing!