5% instead of 50%

EY-Parthenon UK Case: Horse MRI Machines (Market Sizing)
New answer on Feb 21, 2022
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Yasin asked on Feb 21, 2022

I believe there is an error under section UK Leisure horse scan MRI referrals, wherein the incidence of lameness among leisure is noted to be 50%, but should be 5%, as it is lower than that of the competitive segment.

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Ian
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replied on Feb 21, 2022
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Yasin,

First of all this is a market sizing, so there are no hard and fast numbers, just estimates!

That said, I totally agree with you that the incidence rate of leisure horses should be lower than that for competition horses! Whether that's 5%, 10%, 15% or anything else is up to you as the candidate.

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Ian

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