Unconventional case : Affluent Credit Card case Study Approach

Question

Hi guys, so I have an unconventional case and getting stuck on the approach. What shall I use here as an Approach with no data?

Client is a bank who partnered with you (guessing its like MC/Visa) to launch a credit card for HNW. The client asked you to help them build a strategy to make this new card a ‘top 3’ high-net-worth premium credit card in the next 3 years. They want bring to market a very differentiated value proposition with unique customer and digital experiences associated with the card.

The objective is to build a proposal and outline the approach you will take to help support the client build a strategy and roadmap to achieve their 3-year ambition.

There is no data, so I am thinking its only asking for approach like what will you do in Phase 1 / 2 /3 etc.

How to approach such cases? This seems like a proposal vs case.

#unconventionalcase #casestudy

Answer 1

Hi there,

Is this the full prompt? If yes, I believe your approach could work.

What I would note though is that this case is not unusual at all. It's a ‘new product’ case, which could be solved through a traditional structure like the one that you'd use for a ‘market entry’ case as well. What is novel though is that the case is asking you to come up with a proposal for how you would outline the program, instead of asking for the questions you would actually ask the client to provide a solution.

One thing I'd make sure to cover is that in the Phase 1 aka Diagnostic case, you'd want to investigate all the core elements for designing and launching a new product: understanding the market, the capabilities of the client, current range of products, customer preferences, competitor offer, etc.

Best,

Cristian

Answer 2

That's not unconventional. That's basically the structuring part of the case interview. You have to think what are the relevant factors to consider when developping a value proposition and taking it to market.

To be honest, this is a great structuring exercise. Please give it a go and post your suggested approach here (or in a new post), so we can comment and give you more detailed guidance.