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Market sizing questions based on area size?

Hello, 

does anyone have a market sizing cased that is constrained by the supply side in terms of the area accessible? (such as number of people in a museum or zoo?) 

Thank you - I am struggling with area related questions

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Udayan
Coach
edited on Nov 29, 2020
Top Rated MBB coach | 300+ Real MBB offers | McKinsey Engagement Manager in NYC |15 Years Interviewing Experience

Check out this one

https://www.preplounge.com/en/consulting-forum/how-do-you-go-about-working-out-the-revenue-of-a-starbucks-store-from-coffee-only-6031

Best,

Udayan

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Gaurav
Coach
on Nov 29, 2020
Middle East Expert| Free Diagnostic| Ex-McKinsey | 1,000+ MBB Offers (55+ Offices)

Hi there!

Take a lot at this article, too
https://www.preplounge.com/en/bootcamp.php/case-cracking-toolbox/identify-your-case-type/market-sizing

Cheers,
GB

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Clara
Coach
on Nov 30, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

One that I love and is related: how many hairs does a normal size cat have?

Hint: you can ask for hairs/cm2 as a data point, but you will need to figure out the area of the cat for multiplying later.

It´s also an "area" type of market sizing case, but a funny one ;)

Hope it helps!

Best,

Clara

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Ian
Coach
on Dec 1, 2020
Ex-BCG | NYU Stern | MBB, Tech, & Strategy Coach | 5,000+ Sessions | 500+ Offers | 1,000+ Candidates | 100+ Countries

Hi there!

A few that I like include:

  • Number of taxis in Manhattan
  • Number of park benches in Central Park (or people)
  • Daily revenue of a nearby store
  • Size of the current (interview) room
  • Number of golf balls you could fit in the interview room

Good luck and feel free to reach out for any training in market sizing!