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Market Sizing - Men's Suits

Hi,

How would you calculate how many men's suits were sold in the United States last year?

Thanks

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Top answer
Anonymous B
on Mar 08, 2019

Looking at this question, i would break it down in the following way.

   How Many Suits in the US         /                    Replacement Period of a Suit (3 or 5years)

                                             For How many  suits in the US

                                # Men who wear suits    x          # suits per man

US Male Pop x % of people who own suits             Segment into 3, normal individual who         300m x 50% (male) x 20% men (lots of labour)          would have 1 suit, worker with 3-4 suits and                                                                              businessmen who may have around 6 (1                                                                                               for everyday)

That would be my general structure to the problem.

Hope this helps.

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Jorit
Coach
edited on Mar 07, 2019
First session -50%| Former BCG | Kellogg MBA | 200+ coaching session| Flexible scheduling

Hi,

A good starting point could be: segment by age * average price per suit * suits per year * correction factor for those people who never buy a suit

M
on Mar 07, 2019
Hi Jorrit, what about segmenting by social classes? Let's say upper class, middle class, working class and lower class. Do you think this would be reasonable?
on Mar 12, 2019

Clarification questions:

- Does it only include adult men's suits? 

Approach 1:

# of suits sold = # of men purchased suits * average # of suits purchsed per year per man

segment by ages:

20-40: 25% of the population, 3 suits per year;

40-60: 25% of the population, 2 suit per year;

60-80: 25% of the population, 1 suit per year

further segment could be done within each age bucket, such as income buckets, occupancies, etc.

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