Hello,
What is the actual difference between issue trees and conceptual framework they seem to be used interchangeably.
From my perspective using a adapted conceptual framework for MECE structures helps in identifying issues and/or hypotheses/ideas that outline issue.
Can anyone please provide some clarification?
Hi there,
They’re related but not the same. An issue tree is a problem-specific, MECE breakdown of a single question, used to diagnose root causes or structure analysis. A conceptual framework is a more general mental model, such as profitability, value chain, or 4Ps, that helps you think about a class of problems.
In practice, consultants often adapt a conceptual framework to build an issue tree. The framework gives you a starting lens, while the issue tree is the customized structure you actually use to test hypotheses and drive analysis for that case. That’s why they can sound interchangeable, but their purpose is different.
Best,
Evelina
hey there :)
Good question, they are related but not the same. An issue tree is a problem specific breakdown of one concrete question into MECE drivers to reach a decision, while a conceptual framework is a more general mental model you use to think about a class of problems. In practice, frameworks help you structure your thinking, but you should always adapt them into a tailored issue tree that directly answers the case question and leads to clear hypotheses. Happy to elaborate if you want.
best,
Alessa :)
