Hello - Is the approach presented in this article a good way to assess competitive response. I haven't come across a case of that type but I find it interesting.
I would assume that there will be some quantitative analysis in that type of cases (i.e. following the example presented in the article: maybe market sizing for the new product introduced by the new competitor, or maybe delta change in the client's market share if the competitor's product is similar to ours etc...)
Where do you bring up the quantitative analysis in the presented approach in here?
