Hi there,
Three questions, quick answers.
On demand — yes, operations/implementation work is growing faster than pure strategy broadly. It's stickier, more recurring, less cyclical. That said, MBB still skews heavily strategy. If you're looking at Accenture, Deloitte, Big 4 strategy arms — operations is a much bigger share of the work.
On career comparison — strategy puts you closer to senior leadership, faster at more companies, with a strong "so what" instinct. You're recommending. Operations puts you closer to how things actually work, deeper in execution, with more real world credibility. You're making things happen. Neither is better. They build genuinely different skills.
On entrepreneurship — honestly, neither teaches it as much as people expect. Entrepreneurship is about building from scratch with your own capital at risk. Consulting gives you structured thinking, cross industry pattern recognition, discipline under pressure — all useful. But it's not the same thing. If I had to pick: strategy builds the big picture thinking useful early on; operations builds the execution muscle you actually need to run something.
The real question isn't which is in more demand. It's which builds the skills you personally want.
For what consulting life actually looks like before you commit: Pros and Cons of Working at a Top Consulting Firm. And search The Consulting Offer Blueprint on Spotify or Apple Podcasts — I go deep on exactly this kind of career question there.