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Is MBB Mgmt Consulting Work Becoming Less "Strategy" and More "IT/Tech Consulting"?

I've been reading a lot of MBB thought leadership/insight articles for various industries whether CPG or Mining or Logistics

It seems a lot of the solutions/thought leadership on the cost-cutting aspect tend to be around Digital Twins, Adding Sensors to Machines, Tech-enabled procurement, Using Gen AI to reduce HR/Operational Staff, etc. Moreover some of MBB's products/tools are databases of industry-wide information/analytics that their clients can utilize. 

On the revenue-increasing aspect, a lot of the solutions are about how clients can use Gen AI, Revenue Management software, Demand forecasting analytics, Social E-Commerce, etc

I understand this makes sense, given digital/AI-based solutions are the most topical right now. However, I assume most people at MBB are management/strategy consultants first and are not going to be super well-versed in IT/AI solutions right? Or maybe they know at high-level but not like a IT consultant would.

Should entry-level management/strategy consultants at MBB start learning Coding, Data Sci, Gen AI if there's going to be lots of projects like this? or is there going to continuing being the normal Strategy/Market Sizing/Product Development/Organizational Improvement-based consulting work?

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