Dear community,
I am struggling a lot with the task to identify "areas of growth", i.e. I am thinking of a framework that could be used to derive interesting topics for a business. Do you know anything?
I cannot think beyond the very obvious primary vs secondary research.
Thanks a lot in advance!
Hi Annelie,
you can go about it with something called an adjacency chart. Check this one out as an example: https://resources.businesstalentgroup.com/btg-blog/new-markets-identifying-opportunities - it's a very systematic way to go about new growth opportunites.
However, be careful when applying this. You have to tailor it to the client's situation.
Best,
John
Hi Annelie,
Depending on how large is your room for strategic maneuvers for the specific client situation at hand, you might also want to think about the 2x2 "Ansoff matrix" as an alternative structure. If you google this term, you will find enough explanations for it.
Robert
