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How can we estimate the market size of second hand cars

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Top answer
on Oct 05, 2018
ex-Manager - Natural and challenging teacher - Taylor case solving, no framework

Hi,

1. Number of cars out there

  •  start with population
  • segment by age to identify drivers
  • assumme an avergae # car / driver (should be <1 !)

2. Number second hand cars

  • Assume a share of total fleet that create a turnover due new cars purchase, and old cars destruction
  • Substract this to total number of cars calculated in 1.

3. Number of transaction for second hand cars

  • Assume an average duration of holding a car (5 years ?)
  • divide the number Calculated in 2 by this 5 years

4. Market of second hand cars

  • Assume an average value per transaction on second hand market (15 000 $ ?)
  • Multiply this 15 000$ by the number of transaction calculated in 3.

Hope this helps

Best
Benjamin

Deleted user
Coach
on Oct 08, 2018
Nice work. Although IMHO it should be the candidates doing it and us feedbacking it.