If so, can you please share your framework...
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Hey there 😊
yes – the Benjamin Carpet case is a classic McKinsey-style case that tests profitability + market entry logic. If you're preparing for it, here’s a solid framework to structure your thinking 🧠✨
🧩 Framework for Benjamin Carpet (Example):
- Clarify the Objective
– Increase profit? Enter new market? Launch new product? - Profitability Analysis
– Revenue = Price × Volume
– Costs = Fixed + Variable
→ Identify the driver behind profit drop or opportunity 📉💰 - Market/Customer Segmentation
– Who are the customers? What segments are growing?
– What’s the demand for carpets (residential vs. commercial)? - Operations & Supply Chain
– Capacity constraints? Cost inefficiencies?
– Outsourcing vs. in-house production? - Competitor Landscape
– Who are the main players? Are we losing share?
– Price positioning vs. value?
🎯 Then: Prioritise and suggest data to request (e.g. revenue breakdown, cost per unit, market growth)
Want to walk through it together or do a mock case? I’d love to support you with that 💬📊
Best, Alessa
Hi there!
For it to be more useful for you, please share your approach so me and other coaches can take a look and indicate how it can be improved :)
Best,
Mari
Hi,
please share the case, and I'm happy to discuss my approach and framework with you.
