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Has anyone ever done the Benjamin Carpet McKinsey Case Study?

If so, can you please share your framework...

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Alessa
Coach
on May 04, 2025
xMcKinsey & Company | xBCG | xRB | >400 coachings | feel free to schedule an intro call for free

Hey there 😊

yes – the Benjamin Carpet case is a classic McKinsey-style case that tests profitability + market entry logic. If you're preparing for it, here’s a solid framework to structure your thinking 🧠✨

🧩 Framework for Benjamin Carpet (Example):

  1. Clarify the Objective
    – Increase profit? Enter new market? Launch new product?
  2. Profitability Analysis
    – Revenue = Price × Volume
    – Costs = Fixed + Variable
    → Identify the driver behind profit drop or opportunity 📉💰
  3. Market/Customer Segmentation
    – Who are the customers? What segments are growing?
    – What’s the demand for carpets (residential vs. commercial)?
  4. Operations & Supply Chain
    – Capacity constraints? Cost inefficiencies?
    – Outsourcing vs. in-house production?
  5. Competitor Landscape
    – Who are the main players? Are we losing share?
    – Price positioning vs. value?

🎯 Then: Prioritise and suggest data to request (e.g. revenue breakdown, cost per unit, market growth)

Want to walk through it together or do a mock case? I’d love to support you with that 💬📊

Best, Alessa

Mariana
Coach
on May 03, 2025
Free CV evaluation | xMckinsey | 1.5h session | +200 sessions | Free 20-min introductory call

Hi there!

For it to be more useful for you, please share your approach so me and other coaches can take a look and indicate how it can be improved :)

Best,

Mari

Daniel
Coach
on May 04, 2025
Ex-McKinsey, Bain & Kearney | 5+ yrs consulting, coaching & interviewing | 95%+ candidate success

Hi,

please share the case, and I'm happy to discuss my approach and framework with you.

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