Has anyone ever done the Benjamin Carpet McKinsey Case Study?

Hey there 😊

yes – the Benjamin Carpet case is a classic McKinsey-style case that tests profitability + market entry logic. If you're preparing for it, here’s a solid framework to structure your thinking 🧠✨

🧩 Framework for Benjamin Carpet (Example):

1. Clarify the Objective
   – Increase profit? Enter new market? Launch new product?
2. Profitability Analysis
   – Revenue = Price × Volume
   – Costs = Fixed + Variable
   → Identify the driver behind profit drop or opportunity 📉💰
3. Market/Customer Segmentation
   – Who are the customers? What segments are growing?
   – What’s the demand for carpets (residential vs. commercial)?
4. Operations & Supply Chain
   – Capacity constraints? Cost inefficiencies?
   – Outsourcing vs. in-house production?
5. Competitor Landscape
   – Who are the main players? Are we losing share?
   – Price positioning vs. value?

🎯 Then: Prioritise and suggest data to request (e.g. revenue breakdown, cost per unit, market growth)

Want to walk through it together or do a mock case? I’d love to support you with that 💬📊

Best, Alessa

Hi there!

For it to be more useful for you, please share your approach so me and other coaches can take a look and indicate how it can be improved :)

Best,

Mari

Hi,

please share the case, and I'm happy to discuss my approach and framework with you.