I'm planning to apply for business tech roles in tech or startup companies (such as business analyst or growth management intern). I’ve noticed that after passing the aptitude tests, candidates are often given a business case to solve. I wanted to ask what types of resources you would recommend for getting familiar with business-tech-focused cases. Many of them seem to use scenarios and KPIs related to digital products, such as CPC, CAC, LTV, etc.
Thank you for your help!
Hi there,
Honestly, business-tech cases are just consulting cases with different clothes on. The interviewer still wants to see if you can structure a problem and think in a MECE way. The difference is they may hand you digital-product KPIs instead of traditional drivers. For example, you might be asked to evaluate whether a startup’s CAC is sustainable given its LTV, or to map how changes in CPC impact overall funnel economics. The math is the same (you’re still calculating break-evens, growth rates, and payback periods).
I’ve built out tech/digital cases that I use with candidates coveringmajor tech topics.
If you want to really internalize this, Ace the Case Interview gives you the exact process to tackle any case, and Master Market Sizing is especially useful.
Hi there,
or business-tech roles, the cases usually center around digital product and growth metrics like CAC, LTV, churn, or funnel conversion, rather than the classic consulting-style frameworks. A good way to prep is to check out resources aimed at tech/startups, and practice breaking problems down with the data you’d expect in those roles. If you’re already comfortable with consulting-style cases, you’ll see a lot of overlap but just with different metrics driving the story.
You should be looking for company specific information - there's higher variability in that kind of tests. E.g. for Uber and their competitors their tests involved a lot of industry relevant metrics (ETA) that wouldn't apply to other industries.
80% of what the recruiters are looking for are the same skills that you could practice for with regular cases (meaning, from any other firms).
If you want to be more tailored than that, you could try to get a sense of which firms the interviewer was part of previously. For instance, ex-McK consultants now working in tech do tend to give McK-style cases during interviews. So once you know who the interviewer is, you could prepare in a more dedicated fashion for that.
Last but not least, do ask the recruiters what the format of the interview will be. In some cases, you might not get asked anything technical at all.
Best,
Cristian
Hey Mohammad :)
For business-tech cases, focus on product metrics and growth frameworks. Resources like “Case in Point” or here, PrepLounge are fine for general case structure, but also study online articles or tutorials on CAC, LTV, conversion funnels, and A/B testing. Practicing mini-cases around app growth, user acquisition, or monetization works well to get comfortable with these KPIs.
best, Alessa :)
