Hi there,
Here’s how to approach it:
1. Structure of an investment memo:
Most memos follow this outline:
- Executive summary (1 page max): deal overview, key merits/risks, recommendation
- Company overview: business model, industry, positioning
- Market analysis: size, growth, trends, competition
- Financials: historicals, key KPIs, projections, valuation
- Investment thesis: 3–5 clear points why this is attractive
- Risks & mitigants: main concerns and how to manage them
- Exit strategy: likely exit routes, potential buyers, return profile
2. Style:
Use bullet points, charts, and visuals when possible. Clarity and conciseness are key. Keep it analytical, not descriptive.
3. Examples:
Actual PE memos are usually confidential, but some sanitized or public examples exist online (search for: “investment memo example site:docsend.com” or look at Sequoia-style venture memos). There are also sample case studies on sites like Macabacus and some MBA casebooks.
4. Referencing:
If you're using public data (e.g., market reports, news), cite the source briefly (e.g., “Statista, 2023”). If it's your own assumptions, state that. Avoid copying text from analyst reports — always paraphrase.