I would identify and take advantage of the major weaknesses of the NYC taxi market (see Q&A above). In particular, I would look to lower costs by implementing car sharing/switching (currently, every taxi driver owns their own car), and looking to make drivers cheaper (replacing with automous technology, or changing the pay structure). In terms of revenues, I would look to sell additional items (food, chargers, tv viewing, etc.) in the car as well as use driver idle time (i.e. when they're looking for riders) in other productive ways (delivering packages, food, etc.). Finally, I would improve customer service by having the ability to schedule and hail cars online and/or via an app as well as provide training + incentives for drivers to offer friendlier customer service (i.e. via ratings or bonuses).