This case is made to be interviewer-led. Therefore the interviewer should guide the interviewee through the interview.
The aim of this case is to come up with a few options for the client to earn revenue from the website, so the candidate's business acumen and business sense are tested here.
Our client, Daily Journal is a highly respected & upscale newspaper which is read widely in the UK. The paper is positioned between the Wall Street Journal and the New York Times. Recently, the newspaper added an online segment which is a spin-off from the motherfirm. Dailyjournal.com is currently just an online version of the newspaper, but work is underway to structure the online version into a consumer-appealing website.
Their main goal is to earn revenue from the website and that's where you come in. The client wants to know how to generate revenue from the website?
2. Now that you have some information on the site stats, what kind of revenue models can we think of for the client?