Expert case by Xabi

Car rental market entry strategy

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Car rental market entry strategy Car rental market entry strategy
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Rating:
4.4 (200+ ratings)
5.8k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

The client is CarRentalCo, a global car rental company present on the European and North American markets. In Europe, it is present in most EU countries but has not yet entered the Baltic countries. CarRentalCo has asked us to determine whether or not they should enter the Baltic (Estonia, Latvia and Lithuania being here considered as one market) and, if so, what should their entry strategy be.

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5.8k
Times solved
Intermediate
Difficulty
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