Calculation of Market

Could someone explain how the calculation was done to reach 30%. I'm not getting this result.

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Gaurav

Coach

am 28. März 2021

Middle East Expert| Free Diagnostic| Ex-McKinsey | 1,000+ MBB Offers (55+ Offices)

Hey there, Marcela! Agree with you - it can't be 30%. Try to reach the author of the case for the explanations)

Ian

Coach

am 25. März 2021

Hi Marcela,

I agree with you. I think it's a typo and is intended to be 3% :)

Clara

Coach

am 26. März 2021

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

I agree, but why dont you reach Xabi? He is in the platform :)

Cheers,

Clara

Anonym A

am 30. Mai 2021

Can you please explain why 3%? I am getting to 33% based on following logic

- we want to achieve 200k (assuming p.a. in year 3) with projected PM of 5%. This means that our revenues need to be 4M.

- market is growing 10% p.a. so (assuming that Y1 is current with 10M revs) in Y3 it will be 12,1M

4M out of 12,1M is approx 33% which we need to get in Y3 to have 200k in profits.

Can you please explain what am I missing here? Thanks a lot!