VISO

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Case Prompt

Your client is a big bank that issues credit cards with a €100 annual fee. Recently, a supermarket entered the credit card business. The supermarket’s credit cards do NOT have an annual fee. Your client wants to know how they should react to this new competitor.

Sample Structure

I. Background – Question 1: What areas would you like to further investigate?

II. Analysis – Question 2: First, we should focus on the revenue. What are the credit card’s main revenue streams?

III. Conclusion – Question 3: Can you give VISO three different recommendations?

III. Conclusion – Question 4: ​If VISO removes the activation fee, how would you compensate for the loss in revenue? Mention possible drawbacks.

Further Questions

What problems does a bank face when non-banks compete in the credit card industry?

11.1k
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Beginner
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