10.6k
Times solved
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Rating

Problem Definition

Your client is a big bank that issues credit cards with a €100 annual fee. Recently, a supermarket entered the credit card business. The supermarket’s credit cards do NOT have an annual fee. Your client wants to know how they should react to this new competitor.

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10.6k
Times solved
Beginner
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Case-Structure

Revenue overview

Revenue overview detailed