The automobile manufacturer CarsCo has difficulties with the profitability of its pick-up unit in Thailand. The candidate is supposed to evaluate the situation by answering a line of questions that are presented in the “suggested approach” section.
1. What general options does CarsCo have for his business unit?
2. How would you approach the problem at hand?
3. What are the most important costs that occur in the automobile industry and in their relative percentage?
4. On which information or data should an analysis of costs of material be done?
