Expert case by Gaurav

Launching Caskets in North Africa - 1st Round BAIN case

Unlock with Premium
4.3k
Times solved
Beginner
Difficulty
Rating

Problem Definition

Our client is Easywood, a furniture maker based in North Africa. Easywood serves the local market and sells mainly bedroom furniture. Last year, Easywood had a revenue of around $10m and a profitability of around 20%. Though Easywood is not concerned about the growth and profitability, they are worried about the cyclicity in the business. During the festival time, the business is good, however, at other times, the period is very lean.

The CEO is considering entering into the market of caskets. He wants your opinion on whether entering the Casket market would be a good idea for Easywood.

Do you have questions on this case? Ask our community!
4.3k
Times solved
Beginner
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Exhibit 1

Exhibit 2