Your client, a private equity fund, is considering entry into the wine business through the acquisition of a vineyard called “Piumarolo” in Italy's renowned Piedmont region. Since this marks the fund's initial foray into this specific sector, they have engaged our team to conduct a preliminary market analysis and determine the feasibility of this prospective transaction.
Your team has conducted a more in-depth analysis of the competitive landscape within the wine business, and your analyst has shared a chart via email. What does it tell you?
What is the wine market size going to be in Piedmont in 2024?
What can be causing prices to decrease?
What could possibly happen that might cause prices of wine in Piedmont to increase in the future?