Universal TV

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7.1k
Times solved
4.4
900+ Ratings
Intermediate
Difficulty

Case Prompt

Our client is a Canadian TV company, Universal TV. They recently entered the US market in the northeast to expand its market share and capture a large part of the 4 m consumers in a market that has little competition. However, in the past few years, Universal TV has been unable to realize a profit.

You are hired to figure out why this is the case and what their next move should be. 

 

Sample Structure

I. Revenue/cost analysis

II. Consumer behavior

III. Recommendation

Further Questions

How could the company have avoided this market fit before entering the market?

Where do you think it went wrong by entering a market that had no need for a client's product?

How do the free tv-stations make money?

7.1k
Times solved
Intermediate
Difficulty
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